Designed and built by me, start to finish, for BOSSEO, a US-based agency.
It opens on the trade itself — a roofer mid-job — with the company’s 34 years and a same-day estimate up front, then gives each of the four services, roofing, kitchens, bathrooms and insulation, its own section and page.
The estimate form is a step-by-step quiz rather than one long form: repair or replace, leaks, roof type, urgency and insurance come first, and contact details last, so a homeowner is most of the way through before being asked for anything personal.